Alessa Martin

Director of Marketing
TACORI

Alessa Martin is the Director of Marketing for TACORI. Handcrafted in California, TACORI is a luxury jewelry brand founded nearly five decades ago that is well known for its innovative marketing techniques. Alessa joined the company in 2013 to develop and execute strategic online initiatives that help elevate the TACORI brand. She works to enhance the customer experience across all digital touch-points, from the initial stages of consideration to turning clients into loyal brand advocates.

Alessa began her marketing career in a creative role that has since evolved into a more strategic and operational capacity. She was previously Marketing Director for Carl K. Gumpert, a large-scale jewelry manufacturer where she was responsible for launching a licensing deal with the luxury fashion house Judith Leiber. She also worked as Director of Operations at Indomina Media (now Lantica Media), a start-up independent film studio based in Beverly Hills and the Dominican Republic, where she launched business operations in 2009.

Check out the incredible speaker line-up to see who will be joining Alessa.

Download The Latest Agenda

Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017

10:15 Panel Discussion: Not Just For Your Entertainment—Hard Social Selling

• Utilizing image-based platforms as if they are catalogs to lead to a direct sale
• Video: shoppable content to immerse the buyer into your brand’s lifestyle
• Blogging: curating content that is to the point, relevant, and promotes need-to-have products
• Using social to engage with 1:1 messaging—how personal is too personal?
• Staying organized: Managing a social calendar, tools used to optimize and boost social commerce