Andres Sosa

EVP, Sales, Marketing & Creative
The Outnet

Andres Sosa joined THE OUTNET.COM as Director of Global Sales & Marketing in September 2013 and was appointed EVP, Sales, Marketing & Creative in November 2015.

A leader in digital strategy and retail marketing for over 20 years, Andres is responsible for the global sales, marketing, creative and e-commerce teams, optimizing brand awareness for THE OUTNET while driving customer acquisition and retention, public relations and channel innovation. He also provides guidance on site content, campaigns and cross-channel initiatives, ensuring THE OUTNET’s editorialized approach is maximized across all touch points, and has been instrumental in establishing an entrepreneurial environment at THE OUTNET – one that works collaboratively, quickly and efficiently to consistently deliver a globally integrated strategy. Since joining THE OUTNET, he has launched an invite-only VIP program, an award-winning campaign during the crowded London Fashion Week space, and new product categories and collaborations in response to consumer insights.

Check out the incredible speaker line-up to see who will be joining Andres.

Download The Latest Agenda

Experiential eCommerce: Today’s Must-Haves For Top CX

Wednesday, July 5th, 2017

14:20 Redefining The Previous-Season Model As A Global Fashion Business

Defining your target audience is key for a fashion e-commerce business. Market research and customer insights allow you to hone in on who your customer is and what they’re looking for, allowing you to target them with relevant content wherever they are. For a luxury business that operates on a global scale, it is essential to provide each region and customer segment with a tailored and engaging approach. A careful segmentation and targeting process allows you to reward and nurture valued customers through relevant innovative activities, which in turn improves retention and growth through a full range of communication channels.

• Content is pivotal in driving engagement and customer loyalty
• Every customer deserves attention through a personalised approach
• Geo-targeted activity has become essential for global businesses

15:20 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting.

1. Acquiring Affluent Customers In The Digital Age
Ross Kramer, CEO and Co-Founder, Listrak

2. Protecting And Fostering Luxury Brands In The Face Of Internet Commoditization
Greg Finney, Founder/CEO, 2Modern

3. Redefining The Previous-Season Model As A Global Fashion Business
Andres Sosa, EVP, Sales, Marketing and Creative, THE OUTNET

4. It’s Personal: Contextual Offers And Marketing To Drive Business Value
Barbara Bisoni, President, Anna Sheffield Fine Jewelry

5. Recreating The Luxury Experience In An Omnichannel World
Amit Sharma, CEO, Narvar

6. Chatbots - The next step in customer engagement
Gavin Silver, Director of Technology, Blue Fountain Media

7. Challenges Of Being A New Brand In The Luxury Market
Katie Scott, Founder, KATIE SCOTT Design