Barbara Bisoni

Anna Sheffield Jewelry offers a timeless alternative to the traditional world of Ceremonial and Fine jewelry with an extensive collection of finely crafted baubles…but the most fulfilling part of the creations is knowing they are destined to be passed down for generations. With highly curated items, brands must connect with the customer in a unique way. Barbara Bisoni has been building the brand to connect with customers in a most personal fashion to drive business value by:
• Getting back to basics: pushing curated products, building engagement, making it customer-centric
• Once customer engagement is established, pulling in the customer through seamless experiences and product information in unique ways
• Efficiency to drive profitability: simplifying operations across storytelling outlets to streamline processes

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting.

1. Acquiring Affluent Customers In The Digital Age
Ross Kramer, CEO and Co-Founder, Listrak

2. Protecting And Fostering Luxury Brands In The Face Of Internet Commoditization
Greg Finney, Founder/CEO, 2Modern

3. Redefining The Previous-Season Model As A Global Fashion Business
Andres Sosa, EVP, Sales, Marketing and Creative, THE OUTNET

4. It’s Personal: Contextual Offers And Marketing To Drive Business Value
Barbara Bisoni, President, Anna Sheffield Fine Jewelry

5. Recreating The Luxury Experience In An Omnichannel World
Amit Sharma, CEO, Narvar

6. Chatbots - The next step in customer engagement
Gavin Silver, Director of Technology, Blue Fountain Media

7. Challenges Of Being A New Brand In The Luxury Market
Katie Scott, Founder, KATIE SCOTT Design