Luxury Interactive 2016 (past event)

October 17 - 19, 2016

Contact Us: 1-888-482-6012

Elisa Ours, SVP, Planning and Design at Corcoran Sunshine Marketing Group
Corcoran Sunshine Marketing Group Logo

Elisa Ours


SVP, Planning and Design
Corcoran Sunshine Marketing Group

Check out the incredible speaker line-up to see who will be joining Elisa.

Download The Latest Agenda

Getting Physical: In-Store, In-House, And Secure Global Commerce

Monday, July 10th, 2017


13:05 Futuristic Lessons From Real Estate Development: How Technology Is Transforming The Planning And Marketing Of Luxury Residences

Digital technology has drastically changed real estate marketing—everything from design trends to overly- educated buyers have created a shift in the market. Throughout this visual presentation of case studies and relevant properties, discover how cutting edge tech, like augmented reality, can be incorporated into luxury businesses; Elisa Ours explains and showcases:
• Paradox of time: Researching, Planning & Design and Marketing vs. Selling
• Properties that exemplify how technology and VR have shifted ways of living (residential scale to the neighborhood scale)
• How technology and data feed back into planning and design decisions to create a more compelling product