James Ricks

Global Marketing Strategist
Virtuoso

James manages the marketing efforts for Virtuoso with a focus on the over 700 member locations worldwide. He is responsible for delivering marketing strategies to member agencies through consumer data analysis and technology platforms. Virtuoso’s marketing portfolio includes magazines, catalogs, websites, social media, and direct marketing.

Prior to joining Virtuoso this year, he spent 15 years in management roles at DMN Media (The Dallas Morning News) and American Airlines Publishing.

Check out the incredible speaker line-up to see who will be joining James.

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Experiential eCommerce: Today’s Must-Haves For Top CX

Wednesday, July 5th, 2017

13:30 How The Right Kind of Associates Thrive: Mixing Digital And Offline Tools & Servicing

Come hear this exciting session!For decades, critics have predicted the complete elimination of the travel agency distribution channel. In fact, true ‘order taker’ Travel Agents have become extinct, while truly service-oriented Travel Associates have thrived and even achieved star status. The Associate of the future mixes using online, social, and offline tools to grow business and serve travel clients, prioritizing human connections and service that’s worth paying for. We’ll look at some of the factors as to why the ‘right’ kind of Associate has thrived, and how you can learn from the Travel industry as to how to truly sell and service the luxury client:
• How Associates use Digital to automate the predictable so they can humanize the exceptional
• Balancing innovation with tried-and- true consumer servicing tools
• Leveraging data to better understand clients and anticipate needs
• Telling the story of your brand in new way