Jennifer Marchetti

CMO
Better Homes And Gardens Real Estate

Jennifer Marchetti is the Chief Marketing Officer for Better Homes and Gardens Real Estate LLC and leads the teams responsible for brand marketing strategy, direct marketing, online marketing, franchise sales marketing, and communications. In 2015 she was named a Women Worth Watching by the Diversity Journal.

Prior to joining Better Homes and Gardens Real Estate, Jennifer was Wyndham Worldwide’s Vice President of Marketing and Innovation for the Wyndham Family of Brands, where she was responsible for strategic planning, global marketing, loyalty marketing, and e-commerce strategies for the Wyndham Hotels and Resorts®, TRYP by Wyndham®, Wingate by Wyndham®, and Hawthorn Suites by Wyndham® brands. Jennifer spent nine years with Wyndham Worldwide and its parent company, Cendant Corporation.

Check out the incredible speaker line-up to see who will be joining Jennifer.

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Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017

15:50 Luxury In The Real World

Opportunities to connect with and serve clients in the online and social arenas are unprecedented, and developing at break-neck speed. However, for the luxury consumer, the offline world remains the more critical touchpoint, particularly as the online world is becoming more saturated. The combination of service, personalization and above-and-beyond content when you are face to face with your luxury client remains a critical means of differentiation. This presentation will highlight these trends through the lens of luxury homebuyers and sellers, taking a look at one of the more complex, sophisticated and expensive transactions a consumer can do:
• How to bridge the online and offline world to complete the richest consumer experience
• How to differentiate for the long term
• How to move beyond the tactics of the business you are in to create relationships that transcend the traditional sales and marketing cycles