Luxury Interactive 2016 (past event)

October 17 - 19, 2016

Contact Us: 1-888-482-6012

Jennifer Wang, Co-Founder & CMO at Dealmoon.com
Dealmoon.com Logo

Jennifer Wang


Co-Founder & CMO
Dealmoon.com

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017


11:25 Leaders In Luxury Roundtables *For Luxury Brand Executives Only*

These interactive sessions are your opportunity to learn about the most innovative eCommerce and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables with one rotation. A highlight of Luxury Interactive, roundtable discussions are your best opportunity to idea-share with your peers; have a mimosa and enjoy networking!

1. Launching A New Site Redesign: Balancing A Luxurious And Functional Experience
Brita Fielding, Director of eCommerce, Godiva Chocolatier

2. Data That Empowers Luxury Marketing
Danny Kourianos, SVP, Product Strategy, Rakuten Marketing

3. Your Passport To The Chinese-American Consumer
April McGlynn, Digital Media Manager, Affiliates, Neiman Marcus Group
Michelle Devore, Director of Marketing, Neiman Marcus Group
Jennifer Wang, Co-Founder & CMO, Dealmoon.com

4. Closing The Gap Between Offline And Online
Ray Owens, Founder & President, DX Marketing

5. Amazon Is Beating You At Customer Experience Optimization. How To Fight Back
Ann Sung Ruckstuhl, CMO, SOASTA

6. Driving Revenue in 2017 with Intelligent Marketing
Joe DiNardo, Director of Marketing, Blue Fountain Media

7. Measuring The Offline Impact Of Your Online Marketing
Lindsay Chastain, Head of Customer Advocacy and Product Marketing, LiveRamp

Getting Physical: In-Store, In-House, And Secure Global Commerce

Monday, July 10th, 2017


09:55 Your Passport To The Chinese-American Consumer

The luxury market is constantly asking “What do Chinese want, what do they buy and why?” Join Jennifer Wang as she demystifies the Chinese-American online shopper. She and co-presenters from Neiman Marcus deep-dive into the Chinese-American shopper psyche and how to turn this very specific niche into one of the highest average order value shoppers on the web, and even drove feet in the door to their brick and mortar locations:
• Getting into the mindset of your customer: building trust as the secret to a rock solid online business, and social is so powerful
• The value of niche marketing and why it works so well online; becoming who your customer is before you try to sell to them
• Selling what your customer wants (and nothing else). Getting clear on their needs -- and providing the best possible choices
• How to coalesce your social and mobile platforms and fill with compelling content that not only increases online sales – but drives brick and mortar sales at the same time