Justin Sellman

VP, eCommerce and Digital Strategy
Ghurka

Justin Sellman is the Vice President of E-Commerce and Wholesale for Ghurka, where he is responsible for the strategy and management of both divisions.

Justin has spent the last ten years learning every facet of the fashion business. From wholesale and retail to manufacturing and design to supply-chain logistics and technology, Justin has been intimately involved in each area for both start-ups and established companies.

Check out the incredible speaker line-up to see who will be joining Justin.

Download The Latest Agenda

Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017

13:40 Consistency Trough Channel Surfing

Consumers have limited attention spans and constantly switch between channels throughout their days. Keeping up with their pace of content consumption requires keen planning, creating, scheduling, measuring, and reacting to effectively understand on which channels to focus digital marketing energy and why. Join Justin has he uncovers how to:
• Keep focus on your product to avoid channel surfing
• Schedule content to keep it fresh to keep the customer curious
• Capture actionable metrics, and know what works and what doesn’t