Kristina Buckley Kayel

Kristina Buckley Kayel is an innovative and international brand building expert with extensive marketing and communications experience in taking preeminent European luxury brands-Baccarat, Salvatore Ferragamo, Bottega Veneta and, currently, Van Cleef & Arpels- to the next level of brand awareness in the Americas market. A key factor in her success is steering such legacy companies through the digital landscape to distinctively and effectively convey their stories and values among existing, aspirational and the next generation of clients.

In building and leading a talented team of 14 at Van Cleef & Arpels, Kristina was the first to create roles for the Maison dedicated to digital media and strategy. She oversees and directs dynamic, award winning and industry recognized digital communication campaigns that integrate search, display and social media. They are distinctive in content and creative, selective in placement and partners, and ensure a call to action, generating excellent performance in website traffic, deeper engagement with the brand online, and growth of its social media communities.