Milton Pedraza

CEO
Luxury Institute

Milton Pedraza is the CEO of the Luxury Institute. Over the past 12 years, Milton has established the Luxury Institute, first and foremost, as a high-performance client relationship consulting firm serving more than 1,000 luxury and premium goods and services brands across dozens of categories. The Luxcelerate System has helped brands significantly improve client data collection, conversion, and retention rates. In addition, the Institute has conducted more research with affluent consumers than any other entity in the world.

Milton advises and coaches luxury CEOs and advises the boards of top-tier luxury and premium brands, as well as luxury startups. He is sought after worldwide for his practical, innovative and humanistic insights and recommendations on luxury and is the most quoted global luxury industry expert in leading media and publications.

Check out the incredible speaker line-up to see who will be joining Milton.

Download The Latest Agenda

Experiential eCommerce: Today’s Must-Haves For Top CX

Wednesday, July 5th, 2017

11:20 The Three Greatest Myths In Luxury And Retail

Luxury Institute has identified the three greatest myths that luxury and retail brand executives tell themselves, each other, and their shareholders, despite mounting evidence that their ineffective actions and inactions are the true root causes of their dismal performance. Today, executives who can quickly identify and confront the brutal realities of the marketplace, develop a set of best practices, and take immediate, effective action come at a premium.
• How luxury and retail brands are preventing themselves from achieving high performance
• Brief case studies of companies that are overcoming these myths and those that are falling behind due to their inability to confront reality
• Recommendations for how to overcome these and improve results immediately