Olivia van Eyck

Global Social Media Marketing
Four Seasons Resorts and Hotels

Check out the incredible speaker line-up to see who will be joining Olivia.

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Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017

10:15 Panel Discussion: Not Just For Your Entertainment—Hard Social Selling

• Utilizing image-based platforms as if they are catalogs to lead to a direct sale
• Video: shoppable content to immerse the buyer into your brand’s lifestyle
• Blogging: curating content that is to the point, relevant, and promotes need-to-have products
• Using social to engage with 1:1 messaging—how personal is too personal?
• Staying organized: Managing a social calendar, tools used to optimize and boost social commerce