Sebastian Cwilich

President and COO
Artsy

Sebastian Cwilich is the president and COO of Artsy, the leading resource for art collecting and education. Artsy provides free access to an encyclopedic database of art, architecture, and design, spanning iconic works of art history to modern and contemporary artists such as Basquiat, Barbara Kruger, and Jeff Koons. Previously, Sebastian was an executive at Christie's, where he launched the company's expanded private sales division and was later named the commercial and business director of Haunch of Venison, after Christie's acquired the gallery. Sebastian is also the co-founder and Chairman of ProyectArte, an international nonprofit art school for young emerging artists based in Buenos Aires. Outside of the art world, he has served as an advisor and consultant to businesses ranging from start-ups to Fortune 500 companies across many different industries. Sebastian began his career as a software engineer at AT&T (Bell) Labs.

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Experiential eCommerce: Today’s Must-Haves For Top CX

Wednesday, July 5th, 2017

12:00 Supporting The Arts: How Artsy Is Opening Its Storytelling Doors For Brands

Traditional advertising methods are fading, but a glorious tradition is returning in a new context - and that’s content sponsorship. Since its public launch in 2012, Artsy has built the world’s largest online database of contemporary art, and along with it, the fastest-growing arts-focused editorial platform in the industry. The company has now turned its attention to working with luxury brands, known for their patronage of the arts, to produce new forms of art sponsorship in the branded content arena.
• Luxury and heritage brands have a long history of supporting the arts at art fairs, museums, and other arts events.
• As art consumers increasingly move online, how can brands reach the powerful global art collecting audience?
• Consumers, especially digitally-native younger generations, are becoming more self-selecting over their technology and editorial platforms. What’s the best way to engage them on a deeper level?
• Artsy is uniquely suited to connect brands that can generously support quality content with a wide audience interested in art.