Greg Finney

eCommerce has created a huge opportunity for brands to exponentially increase their reach, enrich their legacy and increase their revenue. However, commoditization is a natural occurrence within the ecommerce ecosystem, which can be detrimental to brands if they are not careful. In this session, Greg will discuss the key practices that can help foster and elevate brands, as well as provide some best practices to minimize over-exposure and brand degradation. Greg explains:
• How do you balance reach and exclusivity
• How to choose your channels and partners wisely
• How to grow your direct to consumer channels while maintaining healthy relationships with retailers
• KPIs that can measure your success

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting.

1. Acquiring Affluent Customers In The Digital Age
Ross Kramer, CEO and Co-Founder, Listrak

2. Protecting And Fostering Luxury Brands In The Face Of Internet Commoditization
Greg Finney, Founder/CEO, 2Modern

3. Redefining The Previous-Season Model As A Global Fashion Business
Andres Sosa, EVP, Sales, Marketing and Creative, THE OUTNET

4. It’s Personal: Contextual Offers And Marketing To Drive Business Value
Barbara Bisoni, President, Anna Sheffield Fine Jewelry

5. Recreating The Luxury Experience In An Omnichannel World
Amit Sharma, CEO, Narvar

6. Chatbots - The next step in customer engagement
Gavin Silver, Director of Technology, Blue Fountain Media

7. Challenges Of Being A New Brand In The Luxury Market
Katie Scott, Founder, KATIE SCOTT Design