Luxury Interactive 2016 (past event)
October 17 - 19, 2016
Contact Us: 1-888-482-6012
Amanda Willinger
VP, Digital and eCommerce
LAGOS
Check out the incredible speaker line-up to see who will be joining Amanda.
Download The Latest AgendaExperiential eCommerce: Today’s Must-Haves For Top CX
Wednesday, July 5th, 2017
13:50 Panel Discussion: Building Creative New Ideas With The Speed Of Technology
Ideas in a snap. That’s how creative you have to be these days. But your stories need to be brand-consistent that connect with your core customer…while inspiring potential customers. Ideas need to surprise and delight, inform and entertain—these panelists will do just the same as they discuss:
• Types of talent needed for the New Creative Director
• Developing the story of a brand in the face of new technology: building creative stories in real-time, and that can be viral
• Working with digital marketing teams and platforms for non-traditional designs that are better for CX
• Learning about and implementing technology interfaces that highlight campaigns in a new and exciting way
• Launching creative campaigns with consumer and audience feedback via qualitative and quantitative data
• Types of talent needed for the New Creative Director
• Developing the story of a brand in the face of new technology: building creative stories in real-time, and that can be viral
• Working with digital marketing teams and platforms for non-traditional designs that are better for CX
• Learning about and implementing technology interfaces that highlight campaigns in a new and exciting way
• Launching creative campaigns with consumer and audience feedback via qualitative and quantitative data