Luxury Interactive 2016 (past event)
October 17 - 19, 2016
Contact Us: 1-888-482-6012
Andres Sosa
EVP, Sales, Marketing & Creative
The Outnet
Check out the incredible speaker line-up to see who will be joining Andres.
Download The Latest AgendaExperiential eCommerce: Today’s Must-Haves For Top CX
Wednesday, July 5th, 2017
14:20 Redefining The Previous-Season Model As A Global Fashion Business
Defining your target audience is key for a fashion e-commerce business. Market research and customer insights allow you to hone in on who your customer is and what they’re looking for, allowing you to target them with relevant content wherever they are. For a luxury business that operates on a global scale, it is essential to provide each region and customer segment with a tailored and engaging approach. A careful segmentation and targeting process allows you to reward and nurture valued customers through relevant innovative activities, which in turn improves retention and growth through a full range of communication channels.
• Content is pivotal in driving engagement and customer loyalty
• Every customer deserves attention through a personalised approach
• Geo-targeted activity has become essential for global businesses
• Content is pivotal in driving engagement and customer loyalty
• Every customer deserves attention through a personalised approach
• Geo-targeted activity has become essential for global businesses
15:20 Interactive Roundtable Working Groups
These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting.
1. Acquiring Affluent Customers In The Digital Age
Ross Kramer, CEO and Co-Founder, Listrak
2. Protecting And Fostering Luxury Brands In The Face Of Internet Commoditization
Greg Finney, Founder/CEO, 2Modern
3. Redefining The Previous-Season Model As A Global Fashion Business
Andres Sosa, EVP, Sales, Marketing and Creative, THE OUTNET
4. It’s Personal: Contextual Offers And Marketing To Drive Business Value
Barbara Bisoni, President, Anna Sheffield Fine Jewelry
5. Recreating The Luxury Experience In An Omnichannel World
Amit Sharma, CEO, Narvar
6. Chatbots - The next step in customer engagement
Gavin Silver, Director of Technology, Blue Fountain Media
7. Challenges Of Being A New Brand In The Luxury Market
Katie Scott, Founder, KATIE SCOTT Design
1. Acquiring Affluent Customers In The Digital Age
Ross Kramer, CEO and Co-Founder, Listrak
2. Protecting And Fostering Luxury Brands In The Face Of Internet Commoditization
Greg Finney, Founder/CEO, 2Modern
3. Redefining The Previous-Season Model As A Global Fashion Business
Andres Sosa, EVP, Sales, Marketing and Creative, THE OUTNET
4. It’s Personal: Contextual Offers And Marketing To Drive Business Value
Barbara Bisoni, President, Anna Sheffield Fine Jewelry
5. Recreating The Luxury Experience In An Omnichannel World
Amit Sharma, CEO, Narvar
6. Chatbots - The next step in customer engagement
Gavin Silver, Director of Technology, Blue Fountain Media
7. Challenges Of Being A New Brand In The Luxury Market
Katie Scott, Founder, KATIE SCOTT Design