Angela Gruszka

Director, Marketing & Communications
ABC Carpet & Home

Angela Gruszka has over 13 years of experience working at the intersection of design, technology, and retail in the luxury space. Currently, she is the Director of Marketing & Communications at ABC Carpet & Home, the iconic New York City design retailer. From digital strategy to brand development and creative direction, Angela focuses on building revolutionary 360-degree brand experiences across all mediums and channels. Bringing insight, creativity, and guidance of innovative technology, Angela has been integral to the evolution and growth of the ABC Carpet & Home brand. During her tenure, she conceptualized and directed several award-winning advertising campaigns, groundbreaking interactive experiences, and helped incubate, pioneer and grow the digital infrastructure for ABC Carpet & Home, including the launch of the ecommerce platform.

Check out the incredible speaker line-up to see who will be joining Angela.

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Experiential eCommerce: Today’s Must-Haves For Top CX

Wednesday, July 5th, 2017

13:50 Panel Discussion: Balancing The Continual Shift Of Traditional Retail Marketing To Digital Integration

It’s not easy changing the minds of the heritage brand executives. Over the years, traditional channel marketing has been overtaken by instant visual marketing….but how to balance the two and not abandon your core customer? Finding the balance between your traditional methods and cutting-edge channels needs to be tried and tested—join these panelists to hear how it’s done:

• Developing a step-by-step for heritage brands making the shift, both internally and externally
• Mobilizing the key decision makers to shift budgets
• Finding the right mix of partnerships: events, native advertising, and moments to build upon for digital direction
• Measuring early results and impact digital integration has on the company