Caroline Colavita

It’s not easy changing the minds of the heritage brand executives. Over the years, traditional channel marketing has been overtaken by instant visual marketing….but how to balance the two and not abandon your core customer? Finding the balance between your traditional methods and cutting-edge channels needs to be tried and tested—join these panelists to hear how it’s done:

• Developing a step-by-step for heritage brands making the shift, both internally and externally
• Mobilizing the key decision makers to shift budgets
• Finding the right mix of partnerships: events, native advertising, and moments to build upon for digital direction
• Measuring early results and impact digital integration has on the company