Luxury Interactive 2016 (past event)

October 17 - 19, 2016

Contact Us: 1-888-482-6012

Charlie Cole, Chief Digital Officer at Tumi
Tumi Logo

Charlie Cole


Chief Digital Officer
Tumi

Check out the incredible speaker line-up to see who will be joining Charlie.

Download The Latest Agenda

Experiential eCommerce: Today’s Must-Haves For Top CX

Wednesday, July 5th, 2017


09:00 What Will Luxury Mean In 2020?

The idea of luxury used to be the ability to not obtain a Birkin bag, get a reservation at Le Bernardin, or a custom suit. Now, this is obtainable via eBay, Open Table, and hundreds of websites… in minutes. If that has been the paradigm shift of the last 5 years – what will the next 5 years bring? Democratization is taking place daily in the just in time world we live in. Black cars month in advance? How about by the push of a button? How does one make an experience that makes you feel special enough that you throw around the word luxury? That same democratization has lead to same day delivery… then one-hour delivery… what’s next?
• Technological advancement and macro factors must be considered when developing a brand over the next 5 years.
• Democratization is inevitable – which makes remaining luxurious difficult.
• Consumer demands become more and more intense every passing day – you must react.