Luxury Interactive 2016 (past event)

October 17 - 19, 2016

Contact Us: 1-888-482-6012

Christina Bennett, Senior Director, Global Public Relations at Elizabeth Arden, Inc.
Elizabeth Arden, Inc. Logo

Christina Bennett


Senior Director, Global Public Relations
Elizabeth Arden, Inc.

Check out the incredible speaker line-up to see who will be joining Christina.

Download The Latest Agenda

Experiential eCommerce: Today’s Must-Haves For Top CX

Wednesday, July 5th, 2017


10:10 Panel Discussion: Converging Content Across Channels

The truth is, there is no direct path to purchase. There are many different touchpoints and you need to test and learn which platforms bring the customer to a point of an informed buying decisions. With different content offering different interactions, building a seamless message is a challenge but not impossible. The executives on this panel share how they build a holistic approach to the customer journey via cross platform story-telling content:

• Utilizing content created to market across various channels and partner outlets
• Organizing the bandwidth to quickly create valuable content and spread to digital channels
• Deciding which channel is best to begin marketing the content: start with one channel and filter through or release content all at once?
• Measuring qualitative and quantitative KPIs—which holds more weight for social channels?
• Centrally managing content to increase marketing productivity and improve customer experiences