David Page

VP, Brand Marketing
Rent the Runway

AJ Nicholas is the Vice President of Brand Marketing at Rent the Runway, the company revolutionizing fashion by allowing millions of women to rent designer apparel and accessories. With 6 million members and $126 million raised in venture capital funding Rent the Runway is one of the fastest growing startups in the US. As part of the founding team, AJ has built the Rent the Runway marketing organization, turning RTR into a beloved household brand. In her current role she oversees brand marketing, subscription marketing, communications, and business development, with a focus on developing customer acquisition and retention strategies and creating new revenue streams.

Prior to Rent the Runway, AJ led communications for Victoria’s Secret Beauty, building public relations and event marketing strategies for the company’s beauty brands and supermodels.

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

Experiential eCommerce: Today’s Must-Haves For Top CX

Wednesday, July 5th, 2017

13:50 Panel Discussion: Building Creative New Ideas With The Speed Of Technology

Ideas in a snap. That’s how creative you have to be these days. But your stories need to be brand-consistent that connect with your core customer…while inspiring potential customers. Ideas need to surprise and delight, inform and entertain—these panelists will do just the same as they discuss:
• Types of talent needed for the New Creative Director
• Developing the story of a brand in the face of new technology: building creative stories in real-time, and that can be viral
• Working with digital marketing teams and platforms for non-traditional designs that are better for CX
• Learning about and implementing technology interfaces that highlight campaigns in a new and exciting way
• Launching creative campaigns with consumer and audience feedback via qualitative and quantitative data