Luxury Interactive 2016 (past event)
October 17 - 19, 2016
Contact Us: 1-888-482-6012
Greg Finney
CEO
2 Modern
Check out the incredible speaker line-up to see who will be joining Greg.
Download The Latest AgendaExperiential eCommerce: Today’s Must-Haves For Top CX
Wednesday, July 5th, 2017
13:30 Protecting And Fostering Luxury Brands In The Face Of Internet Commoditization
eCommerce has created a huge opportunity for brands to exponentially increase their reach, enrich their legacy and increase their revenue. However, commoditization is a natural occurrence within the ecommerce ecosystem, which can be detrimental to brands if they are not careful. In this session, Greg will discuss the key practices that can help foster and elevate brands, as well as provide some best practices to minimize over-exposure and brand degradation. Greg explains:
• How do you balance reach and exclusivity
• How to choose your channels and partners wisely
• How to grow your direct to consumer channels while maintaining healthy relationships with retailers
• KPIs that can measure your success
• How do you balance reach and exclusivity
• How to choose your channels and partners wisely
• How to grow your direct to consumer channels while maintaining healthy relationships with retailers
• KPIs that can measure your success
15:20 Interactive Roundtable Working Groups
These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting.
1. Acquiring Affluent Customers In The Digital Age
Ross Kramer, CEO and Co-Founder, Listrak
2. Protecting And Fostering Luxury Brands In The Face Of Internet Commoditization
Greg Finney, Founder/CEO, 2Modern
3. Redefining The Previous-Season Model As A Global Fashion Business
Andres Sosa, EVP, Sales, Marketing and Creative, THE OUTNET
4. It’s Personal: Contextual Offers And Marketing To Drive Business Value
Barbara Bisoni, President, Anna Sheffield Fine Jewelry
5. Recreating The Luxury Experience In An Omnichannel World
Amit Sharma, CEO, Narvar
6. Chatbots - The next step in customer engagement
Gavin Silver, Director of Technology, Blue Fountain Media
7. Challenges Of Being A New Brand In The Luxury Market
Katie Scott, Founder, KATIE SCOTT Design
1. Acquiring Affluent Customers In The Digital Age
Ross Kramer, CEO and Co-Founder, Listrak
2. Protecting And Fostering Luxury Brands In The Face Of Internet Commoditization
Greg Finney, Founder/CEO, 2Modern
3. Redefining The Previous-Season Model As A Global Fashion Business
Andres Sosa, EVP, Sales, Marketing and Creative, THE OUTNET
4. It’s Personal: Contextual Offers And Marketing To Drive Business Value
Barbara Bisoni, President, Anna Sheffield Fine Jewelry
5. Recreating The Luxury Experience In An Omnichannel World
Amit Sharma, CEO, Narvar
6. Chatbots - The next step in customer engagement
Gavin Silver, Director of Technology, Blue Fountain Media
7. Challenges Of Being A New Brand In The Luxury Market
Katie Scott, Founder, KATIE SCOTT Design