Luxury Interactive 2016 (past event)

October 17 - 19, 2016

Contact Us: 1-888-482-6012

Greg Finney, CEO at 2 Modern
2 Modern Logo

Greg Finney


CEO
2 Modern

Check out the incredible speaker line-up to see who will be joining Greg.

Download The Latest Agenda

Experiential eCommerce: Today’s Must-Haves For Top CX

Wednesday, July 5th, 2017


13:30 Protecting And Fostering Luxury Brands In The Face Of Internet Commoditization

eCommerce has created a huge opportunity for brands to exponentially increase their reach, enrich their legacy and increase their revenue. However, commoditization is a natural occurrence within the ecommerce ecosystem, which can be detrimental to brands if they are not careful. In this session, Greg will discuss the key practices that can help foster and elevate brands, as well as provide some best practices to minimize over-exposure and brand degradation. Greg explains:
• How do you balance reach and exclusivity
• How to choose your channels and partners wisely
• How to grow your direct to consumer channels while maintaining healthy relationships with retailers
• KPIs that can measure your success

15:20 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting.

1. Acquiring Affluent Customers In The Digital Age
Ross Kramer, CEO and Co-Founder, Listrak

2. Protecting And Fostering Luxury Brands In The Face Of Internet Commoditization

Greg Finney, Founder/CEO, 2Modern

3. Redefining The Previous-Season Model As A Global Fashion Business

Andres Sosa, EVP, Sales, Marketing and Creative, THE OUTNET

4. It’s Personal: Contextual Offers And Marketing To Drive Business Value

Barbara Bisoni, President, Anna Sheffield Fine Jewelry

5. Recreating The Luxury Experience In An Omnichannel World
Amit Sharma, CEO, Narvar

6. Chatbots - The next step in customer engagement
Gavin Silver, Director of Technology, Blue Fountain Media

7. Challenges Of Being A New Brand In The Luxury Market
Katie Scott, Founder, KATIE SCOTT Design