Jason Wallis

CTO
Mozu

Jason Wallis, Chief Technology Officer, is responsible for driving the next generation of the Volusion platform, Mozu. Jason works closely with the leadership and product teams to define an architecture that efficiently meets the needs of our customers. Jason is a software developer at his core, owning a strong passion for crafting technology and software that drives business growth.

He brings almost 20 years of experience to Mozu, starting his career as a private consultant that built custom software to take small and medium businesses to the next level. After a brief period in technology consulting for the public sector, Jason spent 12 years at Dell as an architect on their industry leading ecommerce platform. He eventually moved to the role of Chief Technical Architect for all of Dell's internal software development. Jason believes in the power of teamwork and knows that great things happen when people collaborate to solve a problem. He is an avid Agile enthusiast and embraces the power of innovative ideas and direct customer feedback. Jason believes that customers' needs should drive the direction of a technology platform.

Check out the incredible speaker line-up to see who will be joining Jason.

Download The Latest Agenda

Experiential eCommerce: Today’s Must-Haves For Top CX

Wednesday, July 5th, 2017

10:10 Panel Discussion: Converging Content Across Channels

The truth is, there is no direct path to purchase. There are many different touchpoints and you need to test and learn which platforms bring the customer to a point of an informed buying decisions. With different content offering different interactions, building a seamless message is a challenge but not impossible. The executives on this panel share how they build a holistic approach to the customer journey via cross platform story-telling content:

• Utilizing content created to market across various channels and partner outlets
• Organizing the bandwidth to quickly create valuable content and spread to digital channels
• Deciding which channel is best to begin marketing the content: start with one channel and filter through or release content all at once?
• Measuring qualitative and quantitative KPIs—which holds more weight for social channels?
• Centrally managing content to increase marketing productivity and improve customer experiences