Luxury Interactive 2016 (past event)
October 17 - 19, 2016
Contact Us: 1-888-482-6012
Sebastian Cwilich
President and COO
Artsy
Check out the incredible speaker line-up to see who will be joining Sebastian.
Download The Latest AgendaExperiential eCommerce: Today’s Must-Haves For Top CX
Wednesday, July 5th, 2017
12:00 Supporting The Arts: How Artsy Is Opening Its Storytelling Doors For Brands
Traditional advertising methods are fading, but a glorious tradition is returning in a new context - and that’s content sponsorship. Since its public launch in 2012, Artsy has built the world’s largest online database of contemporary art, and along with it, the fastest-growing arts-focused editorial platform in the industry. The company has now turned its attention to working with luxury brands, known for their patronage of the arts, to produce new forms of art sponsorship in the branded content arena.
• Luxury and heritage brands have a long history of supporting the arts at art fairs, museums, and other arts events.
• As art consumers increasingly move online, how can brands reach the powerful global art collecting audience?
• Consumers, especially digitally-native younger generations, are becoming more self-selecting over their technology and editorial platforms. What’s the best way to engage them on a deeper level?
• Artsy is uniquely suited to connect brands that can generously support quality content with a wide audience interested in art.
• Luxury and heritage brands have a long history of supporting the arts at art fairs, museums, and other arts events.
• As art consumers increasingly move online, how can brands reach the powerful global art collecting audience?
• Consumers, especially digitally-native younger generations, are becoming more self-selecting over their technology and editorial platforms. What’s the best way to engage them on a deeper level?
• Artsy is uniquely suited to connect brands that can generously support quality content with a wide audience interested in art.