Alessio Rossi

Global Chief Digital Officer
Shiseido Group

Alessio Rossi is a global expert with more than thirteen years of experience in luxury retail and marketing for several brands including Lancôme Paris, Bottega Veneta, Gucci and Ducati. His specialties range across a variety of disciplines, including Strategic Financial Planning, International Expansion, Omni-channel Retail, Digital Marketing and CRM. At Shiseido, Alessio is in charge of the global digital transformation of all the touch points of the brands in the portfolio. He believes in the importance of digital as a strategic asset to conquer market share, increase profitability and ensure longevity to the organization that embraces it. Digital is a mindset that puts the consumer and their contribution at the center of every action, not just sales and communication. As a global CDO, he’s determined to accelerate this transformation and to lead innovation in the beauty industry.

Check out the incredible speaker line-up to see who will be joining Alessio.

Download The Latest Agenda

Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017

09:35 Post-Digital Vision And Opportunities For Tomorrow’s Leaders

As digital becomes engrained in everything we touch, talk to and live within in, it disappears and becomes part of our life in an essential way. What are the implications for brands and marketers? Which organizational models are emerging? Which trends will impact most our abilities to win in the markets?
• The Internet of Things and our relationship to it
• Impacts of crowd-sourcing
• Democratizing control vs. managing risks
• Organizational models