Test And Learn: Channel Growth For Purchase Drive

Welcome to the 10th annual Luxury Interactive! Kick off the event right by settling in with breakfast and networking.

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Every interaction along the shopping journey matters for a Love Brand. And every interaction is an opportunity to connect and engage with your customers in ways that matter to them. Whether on an e-commerce site, in a retail store, in an email, text or on social media, your customers expect messages to resonate with them, interactions to be memorable, content to be useful, and products/offers to be relevant to their needs. Sunglass Hut provides these experiences by embracing the following models:
• Omni-Channel: Create a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.
• Consumer Intimacy: Is all about knowing who the customer is and using that information to create a meaningful and relevant shopping experience, guided by what she wants, when she wants it, and maybe even when she does not know exactly what she wants.
• Experience 360: Provides a Flagship product assortment to customers in all locations.
• The Sunglass Hut Experience: Provides consumers with a personal and memorable interaction around finding the perfect pair of designer sunglasses, through our expert trained associates.

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As digital becomes engrained in everything we touch, talk to and live within in, it disappears and becomes part of our life in an essential way. What are the implications for brands and marketers? Which organizational models are emerging? Which trends will impact most our abilities to win in the markets?
• The Internet of Things and our relationship to it
• Impacts of crowd-sourcing
• Democratizing control vs. managing risks
• Organizational models

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Enduring brand identities, celebrated designs, elite shopping experiences – luxury marketing requires a specialized toolkit to convey the cachet of their storefronts and high-fashion editorial ads through digital environments. Among the must-have items every luxury marketer should use to design the experiences that will shape the luxury omnichannel experience is data. An evolving understanding of loyal customers –classic, modern and future – and the convergence of high-tech with high-fashion has become a staple for brands to maintain their aspirational brand identities. During this keynote, you will gain a deeper understanding of:
• The ways that performance reporting can reflect the value of transactions for different customer types
• How marketing data can be used to measure the ongoing value and lifetime value of individual customers
• How multi-brand retailers can look beyond sales to understand the value and demand for prestige brands they are selling

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• Utilizing image-based platforms as if they are catalogs to lead to a direct sale
• Video: shoppable content to immerse the buyer into your brand’s lifestyle
• Blogging: curating content that is to the point, relevant, and promotes need-to-have products
• Using social to engage with 1:1 messaging—how personal is too personal?
• Staying organized: Managing a social calendar, tools used to optimize and boost social commerce

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Share a cup of coffee, break the ice, and meet the executives you’ll be networking with over the next three days!

These interactive sessions are your opportunity to learn about the most innovative eCommerce and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables with one rotation. A highlight of Luxury Interactive, roundtable discussions are your best opportunity to idea-share with your peers; have a mimosa and enjoy networking!

1. Launching A New Site Redesign: Balancing A Luxurious And Functional Experience
Brita Fielding, Director of eCommerce, Godiva Chocolatier

2. Data That Empowers Luxury Marketing
Danny Kourianos, SVP, Product Strategy, Rakuten Marketing

3. Your Passport To The Chinese-American Consumer
April McGlynn, Digital Media Manager, Affiliates, Neiman Marcus Group
Michelle Devore, Director of Marketing, Neiman Marcus Group
Jennifer Wang, Co-Founder & CMO, Dealmoon.com

4. Closing The Gap Between Offline And Online
Ray Owens, Founder & President, DX Marketing

5. Amazon Is Beating You At Customer Experience Optimization. How To Fight Back
Ann Sung Ruckstuhl, CMO, SOASTA

6. Driving Revenue in 2017 with Intelligent Marketing
Joe DiNardo, Director of Marketing, Blue Fountain Media

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Enjoy this next hour overlooking the epic views of the New York Harbor and Brooklyn Bridge.

You snooze, you lose...so grab some coffee! Trust us, you don’t want to miss these next keynote sessions.

Opportunities to connect with and serve clients in the online and social arenas are unprecedented, and developing at break-neck speed. However, for the luxury consumer, the offline world remains the more critical touchpoint, particularly as the online world is becoming more saturated. The combination of service, personalization and above-and-beyond content when you are face to face with your luxury client remains a critical means of differentiation. This presentation will highlight these trends through the lens of luxury homebuyers and sellers, taking a look at one of the more complex, sophisticated and expensive transactions a consumer can do:
• How to bridge the online and offline world to complete the richest consumer experience
• How to differentiate for the long term
• How to move beyond the tactics of the business you are in to create relationships that transcend the traditional sales and marketing cycles

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This past Summer, Elizabeth Arden unveiled a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand's eponymous founder. The campaign, entitled "From the Desk of Liz Arden," expands the brand’s digital footprint and provides a fresh, personalized, behind-the-scenes consumer experience. This new digital voice, with unexpected and fun influencers, personifies the company’s core values and brings the spirit of the brand to life in a modern, fashion-forward way. Join Swan Sit as she gives you a behind-the-scenes look at the campaign that significantly outperformed benchmarks, as well as other notable investments in media, mobile, apps, video and innovation to establish a next-generation global digital platform for Elizabeth Arden:

• Bringing a heritage brand’s core values to life by speaking in the first person, directly with consumers, to strongly resonate their active lifestyles
• Launching a digital makeover: cheeky ways to inspire and connect with the customer
• Merging digital and eCommerce touch points via extensive new content, paid media, and ongoing influencer partnerships

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Who doesn't love oysters and champagne? Only the best for you to help us celebrate the 10th anniversary of Luxury Interactive—cheers!