Luxury Interactive 2016 (past event)

October 17 - 19, 2016

Contact Us: 1-888-482-6012

Anne-Marie Kline, VP, Global Marketing at Living Proof
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Anne-Marie Kline


VP, Global Marketing
Living Proof

Check out the incredible speaker line-up to see who will be joining Anne-Marie.

Download The Latest Agenda

Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017


14:50 Letting Go Of Your Brand Story

Marketing today is about an always-on strategy that provides the audience a seat at the table in the journey of the brand. The ethos of the brand must always be evident; however, the more fingerprints from users the bigger and stronger the brand will become. In order to do this, a brand must be comfortable with letting go of their brand story while also supporting and creating content that is more in the edutainment category – content that solves a problem.
• A modern brand belongs to its audience, make it something they need to be a part of
• Let others tell your story as their own story
• Celebrate your audience as much as possible