Anne-Marie Kline

VP, Global Marketing
Living Proof

Anne-Marie has over 20 years driving complex cross-channel marketing campaigns for brands across CPG, automotive, travel, insurance, technology, sports, music and retail. She is the VP/Global Marketing for Living Proof a biotech beauty brand on a mission to change people’s lives through creating the healthiest hair possible. A respected industry thought leader, she’s been named one of Business Insider’s “Most Creative Women in Advertising.” Prior to joining Living Proof, she spent 10 years at Digitas where she built the Social Content practice and award-winning BrandLIVE, DigitasLBi’s proprietary real-time marketing platform and approach, which drives relevance and value for brands every day such as P&G, GM, Amex and Puma. Prior to joining DigitasLBi, Anne-Marie was the Director ofBrand Communications at Tweeter Home Entertainment Group. Before that she was at Wolf Associates, where she developed premiere sports marketing programs fortune 100 companies.

Check out the incredible speaker line-up to see who will be joining Anne-Marie.

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Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017

14:50 Letting Go Of Your Brand Story

Marketing today is about an always-on strategy that provides the audience a seat at the table in the journey of the brand. The ethos of the brand must always be evident; however, the more fingerprints from users the bigger and stronger the brand will become. In order to do this, a brand must be comfortable with letting go of their brand story while also supporting and creating content that is more in the edutainment category – content that solves a problem.
• A modern brand belongs to its audience, make it something they need to be a part of
• Let others tell your story as their own story
• Celebrate your audience as much as possible