Ayako Homma

Senior Analyst
Euromonitor International

Ayako Homma is a Senior Analyst at Euromonitor International. She provides insights on market and consumer trends in the beauty and fashion industries with an emphasis on luxury goods. She began working at Euromonitor International’s Tokyo office, where she analysed a variety of Japanese industries. She is currently based in Euromonitor’s Chicago office and she holds a bachelor’s degree from Michigan State University.

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Getting Physical: In-Store, In-House, And Secure Global Commerce

Monday, July 10th, 2017

15:40 Divergence In The Digital Luxury Landscape

The global luxury goods industry in 2016 looks set to continue to rise only slowly, with headline growth remaining disappointing. The luxury goods world faces mounting risks this year: the China slowdown, as well as those of other large emerging markets such as Russia and Brazil; and instability in the Middle East will continue to cloud the horizon. Ayako Homma discusses how divergence will remain a key theme for the year:
• Whilst 2016 will not be a stellar year for the global industry, performance in key markets are showing divergence whereas previously strong performers are on the decline
• Harnessing social media and tapping into the psyche of the digital consumer as connectivity continues to drive new opportunities in digital innovation and growth in the omnichanel reaches new frontiers
• Putting your store as a main point of omni-strategies: training your global sales associates to best showcase your brands as featured through digital messages