Danny Kourianos

Enduring brand identities, celebrated designs, elite shopping experiences – luxury marketing requires a specialized toolkit to convey the cachet of their storefronts and high-fashion editorial ads through digital environments. Among the must-have items every luxury marketer should use to design the experiences that will shape the luxury omnichannel experience is data. An evolving understanding of loyal customers –classic, modern and future – and the convergence of high-tech with high-fashion has become a staple for brands to maintain their aspirational brand identities. During this keynote, you will gain a deeper understanding of:
• The ways that performance reporting can reflect the value of transactions for different customer types
• How marketing data can be used to measure the ongoing value and lifetime value of individual customers
• How multi-brand retailers can look beyond sales to understand the value and demand for prestige brands they are selling

These interactive sessions are your opportunity to learn about the most innovative eCommerce and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables with one rotation. A highlight of Luxury Interactive, roundtable discussions are your best opportunity to idea-share with your peers; have a mimosa and enjoy networking!

1. Launching A New Site Redesign: Balancing A Luxurious And Functional Experience
Brita Fielding, Director of eCommerce, Godiva Chocolatier

2. Data That Empowers Luxury Marketing
Danny Kourianos, SVP, Product Strategy, Rakuten Marketing

3. Your Passport To The Chinese-American Consumer
April McGlynn, Digital Media Manager, Affiliates, Neiman Marcus Group
Michelle Devore, Director of Marketing, Neiman Marcus Group
Jennifer Wang, Co-Founder & CMO, Dealmoon.com

4. Closing The Gap Between Offline And Online
Ray Owens, Founder & President, DX Marketing

5. Amazon Is Beating You At Customer Experience Optimization. How To Fight Back
Ann Sung Ruckstuhl, CMO, SOASTA

6. Driving Revenue in 2017 with Intelligent Marketing
Joe DiNardo, Director of Marketing, Blue Fountain Media