Felita Harris

SVP Global, Commercial Development
Lela Rose

Felita Harris is a seasoned senior executive with over 20 year of experience in luxury RTW and soft accessories. In 2015, Ms. Harris joined Lela Rose in a newly created position, Senior Vice President Global Commercial Development RTW & Bridal. Ms. Harris is responsible for global sales, merchandising, brand positioning, and co-op advertising. A global traveler, strategist, and visionary, Ms. Harris has worked with some of the most notable luxury brands and retailers in the fashion industry, including Donna Karan Collection, Neiman Marcus, Nordstrom, Armani, St. John Knits, Agnona, and Piazza Sempione.

Ms. Harris held senior roles at Donna Karan Collection including Senior Vice President of Global Sales, VP of Sales, Senior Director of Sales, and Director of Retail Merchandising. Ms. Harris significantly grew revenue, elevated the brand positioning, created customer facing marketing programs, ascertained product opportunities, expanded distribution and managed licensee partners across 38 countries within North America, Middle East, Russia, Asia, and Europe.

Check out the incredible speaker line-up to see who will be joining Felita.

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Getting Physical: In-Store, In-House, And Secure Global Commerce

Monday, July 10th, 2017

09:35 HIGH TOUCH VS. HIGH TECH: Bridging The Gap Between Technology And Touch

Luxury shopping experiences have changed, and reengaging the luxury-buying customer in a world of conspicuous consumption and digital access is a necessity. But in a world of eCommece surfers, how can brick and mortar retailers compete? Felita Harris explains how to get back to the power of the human greeting, aided by digital tools.
• Sales teams and service as brands best assets
• Empower store teams to deliver exceptional service
• The best way to engage and retain customers is leaving them with memorable experiences (time after time)