Jamie Cole

VP, Digital & eCommerce
Mandarin Oriental Hotel Group

Jamie is a veteran of the digital travel and hospitality industry leading Travelocity’s rapid growth in the UK as Managing Director when eCommerce was still in its infancy. Subsequently Jamie was Vice President global eCommerce and Distribution at Hilton Worldwide leading a large scale digital development programme to build and deploy a new multi-brand, multi-market ecommerce platform.

More recently Jamie spent 6 years operating a boutique consulting practice specialising in commercial and digital strategy projects for a multiple global hotel brands. In addition, he worked with a number of Silicon Valley start-ups developing commercial and product innovation strategies. Jamie joined Mandarin Oriental Hotel Group in July 2015 and is leading a digital transformation. Jamie is focused on extending Group’s legendary brand experience into digital marketing and the digital in-stay guest experience.

Check out the incredible speaker line-up to see who will be joining Jamie.

Download The Latest Agenda

Getting Physical: In-Store, In-House, And Secure Global Commerce

Monday, July 10th, 2017

10:50 The End To End Digital Brand Relationship

Building a lasting and deep relationship with luxury consumers is increasingly dependent on digital interactions throughout the customer journey. Whilst digital marketing and social media techniques to entice consumers have matured rapidly, innovation is still needed to engage with luxury consumers throughout their product experience and to extend the brand relationship afterwards.
• Creating a cohesive digital experience extends the window of interaction with consumers and allows brands to differentiate the experience
• Delivering a luxury brand promise via a mobile device presents challenges but also opportunities to engage at a deeper level
• Content is the fuel of digital engagement and requires significant investment, innovation and expertise