Jenna Habayeb

VP, Marketing
Splendid & Ella Moss

Jenna Habayeb specializes in the strategic development and implementation of fully integrated marketing campaigns with a core focus on data-driven storytelling and 360 thinking. She has applied this philosophy to help numerous brands create authentic experiences, engage with consumers on a deeper level, and maximize brand exposure and awareness. She has led key marketing initiatives for beloved brands including bareMinerals, bebe, Burger King, TABASCO, Tween Brands and more over her long agency career. Currently she is creating meaningful campaigns as the VP of Marketing for Splendid and Ella Moss, two contemporary apparel brands that are apart of VF Corporation.

Check out the incredible speaker line-up to see who will be joining Jenna.

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Getting Physical: In-Store, In-House, And Secure Global Commerce

Monday, July 10th, 2017

15:20 Aligning Your Brand Talent To Work Across All Consumer Touch Points

It all starts with a big idea. A brand story. Finding that hidden gem within your brand that exemplifies the “why” behind consumers’ passion for your brand. Once found, it’s about amplifying this story at every consumer touch point. Creating excitement, interest and ultimately demand. In this presentation we take you through a journey of finding your brand’s soul, implementing a 360 strategy and creating authentic brand content; all within tight budgets and lean teams. See how Splendid did just this over the past few months.
• Crafting your brand story & getting internal alignment
• Developing a 360 strategy led by digital and social
• Creating robust content to tell your story & building the dream team to manage it
• Activating your brand experience at every consumer touch point & measuring success