Luxury Interactive 2016 (past event)

October 17 - 19, 2016

Contact Us: 1-888-482-6012

Jennifer Marchetti, CMO at Better Homes And Gardens Real Estate
Better Homes And Gardens Real Estate Logo

Jennifer Marchetti


CMO
Better Homes And Gardens Real Estate

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017


15:50 Luxury In The Real World

Opportunities to connect with and serve clients in the online and social arenas are unprecedented, and developing at break-neck speed. However, for the luxury consumer, the offline world remains the more critical touchpoint, particularly as the online world is becoming more saturated. The combination of service, personalization and above-and-beyond content when you are face to face with your luxury client remains a critical means of differentiation. This presentation will highlight these trends through the lens of luxury homebuyers and sellers, taking a look at one of the more complex, sophisticated and expensive transactions a consumer can do:
• How to bridge the online and offline world to complete the richest consumer experience
• How to differentiate for the long term
• How to move beyond the tactics of the business you are in to create relationships that transcend the traditional sales and marketing cycles