Jennifer Scott

Senior Director Global Marketing & eCommerce
Frette

Ms. Scott is an accomplished marketer who has made a name for herself in the fashion and luxury spaces. She has devoted her career to expanding her companies’ revenues through horizontal and vertical growth, and developing creative merchandising and marketing messages for each of her companies

Ms. Scott currently serves as Senior Director Global Ecommerce & Marketing Frette North America Inc., where she leads global e-commerce, marketing and customer service teams in Milan and New York, and has successfully increased sales and brand awareness since she joined the company in 2013. She has created an interdepartmental CRM platform to track multi-channel objectives utilizing advanced email marketing and customer analytics. She re-launched the company’s North American and European websites, receiving rave reviews on the site’s simplicity and elegance, navigation and well-thought presentation of information.

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017

14:00 Panel Discussion: Paid Search Paying Off: Balancing Budgets And Reach

The customer journey is almost never direct, and often starts with a general search…but you need that search query to really pay off to not waste dollars on unnecessary keywords. Search strategies are now bringing together PR, content and social plans to ensure the right timely information is being displayed for conversion optimization. The experts on this panel combine left brain and right brain by:
• Designing your budget as PPCs/PLAs continue to increase
• Implementing good search and display media: converting customers after the first click so they do not wander to competitor sites
• Building look-alike models of customers to increase conversion from search—what keywords and images will drive them to your site