Luxury Interactive 2016 (past event)

October 17 - 19, 2016

Contact Us: 1-888-482-6012

Justin Sellman, VP, eCommerce and Digital Strategy at Ghurka
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Justin Sellman


VP, eCommerce and Digital Strategy
Ghurka

Check out the incredible speaker line-up to see who will be joining Justin.

Download The Latest Agenda

Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017


13:40 Consistency Trough Channel Surfing

Consumers have limited attention spans and constantly switch between channels throughout their days. Keeping up with their pace of content consumption requires keen planning, creating, scheduling, measuring, and reacting to effectively understand on which channels to focus digital marketing energy and why. Join Justin has he uncovers how to:
• Keep focus on your product to avoid channel surfing
• Schedule content to keep it fresh to keep the customer curious
• Capture actionable metrics, and know what works and what doesn’t