Lauren Croke

Lauren Croke has been leading digital efforts for EILEEN FISHER for over a decade. A strategic visionary, Lauren has led a wide range of teams and departments, notably developing and launching EILEEN FISHER into the digital era through the company’s first entry into Ecommerce and Digital Marketing later on through the Social Media Programs and Cross-Channel Customer Experience Strategy. As head of Web, E-commerce & Digital Marketing, she places emphasis on the company’s core values of simplicity, collaboration, connection and great design placing the customer at the center and focuses on ensuring the web remains at the forefront of digital strategy, innovation, usability and branding.

Most recently, her focus has been on the development of the company’s digital transformation vision and strategy.  Lauren first joined EILEEN FISHER focusing on Special Projects before leading company operations as the Director of Facilities. She led environmental programs, real estate leasing and developed health & safety for the company’s many locations, renowned for sustainability and responsible design.

Lauren started her leadership path in Human Resources at the Accor Hotels Group. She then moved to consult and build strategic programs in promotions and sponsorships for financial institutions before finding her home at EILEEN FISHER.