Mark Cieslinski

President
Moleskine

Mark Cieslinski is the President of Moleskine America. He leads the growth of the Moleskine brand in the United States, Canada, and South America. Prior to joining Moleskine, Mark accumulated over 20 years’ experience in consumer product strategy; as SVP of Sales at Help Remedies, Inc, VP Sales and Marketing at Mentholatum, and in various sales and management roles at General Mills. He holds a BA from SUNY Buffalo and an MBA from Canisius College.

Check out the incredible speaker line-up to see who will be joining Mark.

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Getting Physical: In-Store, In-House, And Secure Global Commerce

Monday, July 10th, 2017

11:40 From Van Gogh, To Hemingway, To Millenials: The Moleskine Evolution

The Moleskine brand was established in the mid-1990s by a small Milan-based publisher who brought back to life the legendary and iconic notebook used by great artists and thinkers over the past two centuries. The Moleskine brand positions itself as disruptive - not simply as a notebook, but as an
enabler of personal creativity…so what better time than during the current Digital Renaissance for Moleskine to evolve again, delivering a seamless creative experience in migrating contents from paper to digital devices. Mark Cieslinski showcases how this iconic brand is focusing its multichannel strategy and storytelling legacy:
• A growth story still being written: looking to influencers who are creative at their core
• Premium positioning: strategic high growth potential with a multichannel strategy and strong brand pillars
• Leveraging a wider retail presence, boosted by multi-channel distribution: B2C, B2B, and pushing eCommerce as a further engine for growth