Mark Simmons

VP, Marketing and eCommerce
Design Within Reach

Mark Simmons is the Vice President of Marketing at Design Within Reach, the leading modern design brand in North America. He has led the re-launch of the DWR brand, building loyal DWR fans and nurturing their life-long love affair with modern design. In his prior stint at DWR, he led the eCommerce group from startup through IPO.

Prior to DWR, Simmons helped launch the bicycle start-up, PUBLIC Bikes, and video game start-up, Simraceway. As any early evangelist of social media, Simmons led the marketing team at Six Apart (now SAY Media), a leading blogging and new media business.

Mr. Simmons is a recognized industry expert on the intersection of technology, commerce and design. You can follow him on Twitter at @markthink.

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017

14:00 Panel Discussion: Paid Search Paying Off: Balancing Budgets And Reach

The customer journey is almost never direct, and often starts with a general search…but you need that search query to really pay off to not waste dollars on unnecessary keywords. Search strategies are now bringing together PR, content and social plans to ensure the right timely information is being displayed for conversion optimization. The experts on this panel combine left brain and right brain by:
• Designing your budget as PPCs/PLAs continue to increase
• Implementing good search and display media: converting customers after the first click so they do not wander to competitor sites
• Building look-alike models of customers to increase conversion from search—what keywords and images will drive them to your site