Luxury Interactive 2016 (past event)
October 17 - 19, 2016
Contact Us: 1-888-482-6012
Mary Anne Stangby
President
Sunglass Hut, Luxottica Retail North America
Check out the incredible speaker line-up to see who will be joining Mary Anne.
Download The Latest AgendaTest And Learn: Channel Growth For Purchase Drive
Monday, June 5th, 2017
09:15 Cultivating A Love Brand
Every interaction along the shopping journey matters for a Love Brand. And every interaction is an opportunity to connect and engage with your customers in ways that matter to them. Whether on an e-commerce site, in a retail store, in an email, text or on social media, your customers expect messages to resonate with them, interactions to be memorable, content to be useful, and products/offers to be relevant to their needs. Sunglass Hut provides these experiences by embracing the following models:
• Omni-Channel: Create a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.
• Consumer Intimacy: Is all about knowing who the customer is and using that information to create a meaningful and relevant shopping experience, guided by what she wants, when she wants it, and maybe even when she does not know exactly what she wants.
• Experience 360: Provides a Flagship product assortment to customers in all locations.
• The Sunglass Hut Experience: Provides consumers with a personal and memorable interaction around finding the perfect pair of designer sunglasses, through our expert trained associates.
• Omni-Channel: Create a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.
• Consumer Intimacy: Is all about knowing who the customer is and using that information to create a meaningful and relevant shopping experience, guided by what she wants, when she wants it, and maybe even when she does not know exactly what she wants.
• Experience 360: Provides a Flagship product assortment to customers in all locations.
• The Sunglass Hut Experience: Provides consumers with a personal and memorable interaction around finding the perfect pair of designer sunglasses, through our expert trained associates.