Michael Sanders

Director, eCommerce
Saturdays NYC

Check out the incredible speaker line-up to see who will be joining Michael.

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Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017

14:00 Panel Discussion: Paid Search Paying Off: Balancing Budgets And Reach

The customer journey is almost never direct, and often starts with a general search…but you need that search query to really pay off to not waste dollars on unnecessary keywords. Search strategies are now bringing together PR, content and social plans to ensure the right timely information is being displayed for conversion optimization. The experts on this panel combine left brain and right brain by:
• Designing your budget as PPCs/PLAs continue to increase
• Implementing good search and display media: converting customers after the first click so they do not wander to competitor sites
• Building look-alike models of customers to increase conversion from search—what keywords and images will drive them to your site