Luxury Interactive 2016 (past event)

October 17 - 19, 2016

Contact Us: 1-888-482-6012

Ophelia Ceradini, VP Digital Innovation & Technology Group at Estee Lauder
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Ophelia Ceradini


VP Digital Innovation & Technology Group
Estee Lauder

Check out the incredible speaker line-up to see who will be joining Ophelia.

Download The Latest Agenda

Test And Learn: Channel Growth For Purchase Drive

Monday, June 5th, 2017


13:40 Building A Test And Learn Environment To Bring Your Brand To New Heights

The Digital Technology & Innovation Group (DTIG) is a team within Estée Lauder Companies Online tasked with supporting the multi-channel digital needs of the Brand Portfolio. A visionary group, Ophelia oversees teams while building a test and learn environment. Drive best practices, pursue and implement initiatives that are taking Estée Lauder Brands to new heights:
• Hiring the right talent: seeking those who have experience working across digital platforms, channels, UI and interactive design
• Keeping up with innovation and emerging technologies to bring brand stories to life both online and in-store globally
• Testing to ensure content is being delivered effectively, allowing for the quick gathering of data, determining what works and building best in class experiences