Luxury Interactive 2016 (past event)
October 17 - 19, 2016
Contact Us: 1-888-482-6012
Ophelia Ceradini
VP Digital Innovation & Technology Group
Estee Lauder
Check out the incredible speaker line-up to see who will be joining Ophelia.
Download The Latest AgendaTest And Learn: Channel Growth For Purchase Drive
Monday, June 5th, 2017
13:40 Building A Test And Learn Environment To Bring Your Brand To New Heights
The Digital Technology & Innovation Group (DTIG) is a team within Estée Lauder Companies Online tasked with supporting the multi-channel digital needs of the Brand Portfolio. A visionary group, Ophelia oversees teams while building a test and learn environment. Drive best practices, pursue and implement initiatives that are taking Estée Lauder Brands to new heights:
• Hiring the right talent: seeking those who have experience working across digital platforms, channels, UI and interactive design
• Keeping up with innovation and emerging technologies to bring brand stories to life both online and in-store globally
• Testing to ensure content is being delivered effectively, allowing for the quick gathering of data, determining what works and building best in class experiences
• Hiring the right talent: seeking those who have experience working across digital platforms, channels, UI and interactive design
• Keeping up with innovation and emerging technologies to bring brand stories to life both online and in-store globally
• Testing to ensure content is being delivered effectively, allowing for the quick gathering of data, determining what works and building best in class experiences