Luxury Interactive 2016 (past event)
October 17 - 19, 2016
Contact Us: 1-888-482-6012
Sarah Lukas
Corporate Senior Manager, eCommerce Marketing
The Ritz-Carlton Hotel Company
Check out the incredible speaker line-up to see who will be joining Sarah.
Download The Latest AgendaTest And Learn: Channel Growth For Purchase Drive
Monday, June 5th, 2017
14:00 Panel Discussion: App Happy Customers And The Loyal Buyers
Luxury customer are loyalists—and immersing them in your brand keeps them engaged. Luxury buyers also want to shop with ease and no roadblocks—so content plus convenience equals an app. Still not sure if an app is for your brand? The brands on this panel can prove its value. The experts on this panel are changing the way their brands think mobile strategies by:
• Knowing when your brand is ready for the dedicated app—and what content needs to be featured to push customers to buy
• Which design works best for the customer journey: choosing between Responsive, Adaptive, Native, and Hybrid
• Push notifications and geo-targeting- how to thoughtfully engage with your customer
• Structuring your app development if time with resourcing between internal and external teams
• Knowing when your brand is ready for the dedicated app—and what content needs to be featured to push customers to buy
• Which design works best for the customer journey: choosing between Responsive, Adaptive, Native, and Hybrid
• Push notifications and geo-targeting- how to thoughtfully engage with your customer
• Structuring your app development if time with resourcing between internal and external teams