Luxury Interactive 2016 (past event)
October 17 - 19, 2016
Contact Us: 1-888-482-6012
Swan Sit
VP, Global Digital
Elizabeth Arden
Check out the incredible speaker line-up to see who will be joining Swan.
Download The Latest AgendaTest And Learn: Channel Growth For Purchase Drive
Monday, June 5th, 2017
16:10 Accelerating Digital Into A Hundred Year Old Brand
This past Summer, Elizabeth Arden unveiled a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand's eponymous founder. The campaign, entitled "From the Desk of Liz Arden," expands the brand’s digital footprint and provides a fresh, personalized, behind-the-scenes consumer experience. This new digital voice, with unexpected and fun influencers, personifies the company’s core values and brings the spirit of the brand to life in a modern, fashion-forward way. Join Swan Sit as she gives you a behind-the-scenes look at the campaign that significantly outperformed benchmarks, as well as other notable investments in media, mobile, apps, video and innovation to establish a next-generation global digital platform for Elizabeth Arden:
• Bringing a heritage brand’s core values to life by speaking in the first person, directly with consumers, to strongly resonate their active lifestyles
• Launching a digital makeover: cheeky ways to inspire and connect with the customer
• Merging digital and eCommerce touch points via extensive new content, paid media, and ongoing influencer partnerships
• Bringing a heritage brand’s core values to life by speaking in the first person, directly with consumers, to strongly resonate their active lifestyles
• Launching a digital makeover: cheeky ways to inspire and connect with the customer
• Merging digital and eCommerce touch points via extensive new content, paid media, and ongoing influencer partnerships