Swan Sit

Swan Sit is the Vice President of Global Digital for Elizabeth Arden. She is responsible for digital marketing, social media, etailer sales and digital innovation across the Elizabeth Arden brand portfolio and the company’s designer, celebrity and heritage fragrances. She is developing the company’s first digital platform across its global markets, spearheaded the company’s groundbreaking “Desk of Liz Arden” social campaign and was voted one of Luxury Daily’s Women to Watch.

As the former Executive Director of Online Strategy and Planning for the Estee Lauder Companies, Swan helped grow their global marketing, ecommerce and mobile sites from 125 to 450, with double digit sales growth across 30 brands and 50 countries. Swan was also a Case Team Leader at Bain & Company with a focus on growth strategy, operational efficiency and private equity due diligence. As a Product Manager at Newell Rubbermaid, she developed products for Wal-Mart, Target and Lowes – launching a factory in China during SARS – and ran the grassroots Trend Marketing Team. Out of college, she capitalized on the Internet boom at Trilogy Software, creating marketing campaigns that still live in dot-com infamy.

Swan graduated with an MBA from Columbia and a BA in Economics from Harvard. Having traveled to 60+ countries, her favorites include Antarctica, Mongolia, Rwanda, Bhutan, Myanmar and North Korea. She sits on the boards of L2’s Client Advisory, Women in Retail, Momentum Virtual Reality and BWG Strategy, as well as the Impact Network and Foundation Rwanda philanthropies. She can often be found smashing a volleyball or chasing restaurant openings around NYC.